Monday, June 18, 2007

Name game winners.

IndianaIceMiners.com

WoosterWarriors.com

I have got to say, these are a bit corny. The marketing range of these names is the problem. Warrior is fairly bland, and there is no such thing as an "Ice Miner". Teams really shoot themselves in the foot when they don't get creative.

You have to think of things like slogans and advertising campaigns. What kind of slogan has Ice Miner in it? "Digging in for goals, Ice Miners?"

Add on top of that the same cookie cutter websites and you just don't come across that your in this for the long haul.

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